2011 is fully gone, and 2012 has rolled in without missing a beat. The social media industry keeps growing in leaps and bounds. I often hear people say social networking is like the Wild Wild West! So answer this question for me personally. Would it be valuable in the event that you knew the future social media marketing trends for 2012? How wonderful would it not be to learn what trends are in store for the year ahead? Could you adequately prepare for this rapidly changing industry? On this page, I provide my 2012 predictions for the evolving trends in the social-networking industry. It certainly is gratifying when my predictions become a reality. My predictions are not based on almost any special powers. They are based on my industry research, what I read and what I see happening every day in my work. My accuracy rate in the social media industry has been about 97 percent. However, even when I’m wrong it’s only because my timeline finished up being longer than I thought it had been going to be. I have a knack for spotting social media marketing trends. And this article lists four powerful trends unfolding at this time. You can benefit from what I say or ignore me, the choice is yours. Either way these trends will unfold because the year progresses. So read on and heed my advice. Ready your social media marketing campaigns to take advantage these trends for 2012 and beyond.

Prediction #1) Social Media Networks and Marketing will continue to grow at an alarming rate.

Last year Facebook grew from around 600 million to 800 million users depending on whose numbers you think. Twitter and LinkedIn also both showed growth and added many new features, (not to mention that they both acquired several new partners and internet assets). Add to this, Google started Google+, and Microsoft is said to be in the works of creating their own social networking. The adoption rate of small company will lead just how, but expenditures by large corporations will exceed that of both small and medium-size businesses. My first advice to you is; create and implement “a worker social media use policy” to regulate business hour usage. Second, develop a social media marketing intend to reach and engage this enormous market. Combining both engagement and ppc campaigns work best.

Prediction #2) One of the largest players in the social media marketing arena can make a “miss step” in 2012.

I believe that one of the most notable four SOCIAL MEDIA MARKETING Network companies will make a costly mistake causing them to reduce significant market share. At this time several of the larger social media marketing giants like Facebook, Twitter, and LinkedIn all share one crucial flaw. They make an effort to make it extremely difficult to communicate with them. Take Facebook, for instance. They don’t list any contact information apart from a Facebook page. Sure they will have plenty of help pages. Yes, Facebook includes a blog, lots of YouTube videos, but provides no contact number where one can call and speak to a individual? They do have a Facebook page you can enter suggestions about, but that’s it. What goes on when you get yourself a strange message from Facebook, or you’re having trouble together with your account? You post a note and never get yourself a reply! Twitter and LinkedIn are not much better. They don’t really list a contact phone number or address either. However, I have found that they do reply to your email and posted messages, though it sometimes takes provided that seven days to obtain a reply.

In my opinion, of the very best three social media marketing companies, LinkedIn provides the best service. Google is new in this game. It isn’t as easy to lump them in with the rest of the social media giants yet. However, I can tell you that Google includes a notoriously poor customer support reputation. It has been my experience with Google that the quality of service you receive depends upon the person you obtain on the phone. Fortunately that you can aquire someone on the telephone! Google does list contact numbers. My advice to any business is simple, be ready to create changes to your social media marketing campaign if you need to. Furthermore, if you’re using any of the top four social media marketing services, make a backup of your data. This is just in case you decide to make “the switch” and ditch one of these players.

Prediction #3) Google+ can be among the top 3, in the social networking arena by the end of 2012.

I know I’m going out on a limb here, but I really believe this is inevitable. Google’s share size and current customer base will allow Google+ to grow at a much faster pace than other social media marketing sites. The exact amount of Gmail users isn’t public, but we can say for certain that it is huge! I have read estimates which range from about 190 million to 250 million accounts. Furthermore, Google owns so many internet properties, that they can easily integrate the utilization of these properties into their social networking. Motivational Content adds value with their social network. Add to this, the truth that Google owns Google Search, Google AdWords, YouTube, Blogger and Picasa. Are you starting to obtain the picture? Google is gigantic. Google controls the lion’s share of internet traffic and advertising dollars.

Google has also been able to make a social-networking product that is simple to use, internet search engine friendly and innovative. These qualities’ have made them the internet leader they are today. I’m not sure that they can keep this frantic pace forever, but also for 2012, it’s a done deal. My advice for you is to review what your location is spending your advertising money and see if it makes sense using any of the Google properties. If you’re an individual, and have been waiting on the sideline with Google+, stop what you’re doing and take the ten minutes to create a Gmail and Google+ account. If you curently have a Gmail account, this can only take you about 5 minutes. The bonus here is you can even set up a Google+ Brand page without a lot of fuss.

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