Sony would ‘love Vita to be selling more’

Published August 2, 2012 | By Stephen Carter

Sony have finally admitted that the Vita could be, and should be, selling more. SCE UK boss Fergal Gara openly stated that, “I think we haven’t quite hit the spot with the killer software just yet.”

Speaking in an interview this week he said that they have high hopes for the upcoming software as ‘system sellers’ in order to boost the slow sales.

“We would love it to be selling more and we intend to make it sell more and help it sell a lot more,” he said.

“I think we haven’t quite hit the spot with the killer software just yet and I have every reason to think that will happen in the next few months.

“The key thing for the rest of the year is the key software drive for the console so as we look towards September, LittleBigPlanet, that really is taking the concept on another level because of the Vita functionality.

“And of course the other key big third party IPs – Call of Duty, FIFA, Assassin’s Creed – will do tremendous things for the Vita. So it’s our job now to take that strength of software and give people more reasons to buy.”

Combined Vita and PSP sales were lower than the PSP’s sales alone in the same period as last year. It was also announced today that Sony’s entertainment division lost a massive 3.5 billion Yen (£28.7 million) in the first quarter of last year. And they say the Vita is a massive success…