Existing franchises are costly

Published June 30, 2012 | By Stephen Carter

EA have spoken out against the heavy reliance on well-known established franchises by other publishers, labelling it as a ‘costly mistake’.

Patrick Soderlund, head of the EA Games label, has said that this dependence would be a very ‘short-lived’ affair whilst he also went on to say, “As game makers, we have to continuously work and launch new intellectual properties into the market.

“If we think we can live off of our existing brands and that only, I think it will not only be costly, but a short-lived mistake,” he added.

“I still think there’s a lot of creative juice in brands like Battlefield and Need For Speed and a bunch of our franchises, but I also do think there’s a lot of room for new intellectual properties. We are investing in that today, and you will see new IP’s from EA and the Games label in the future.”

You know what? I have to agree with him too, how much longer will we accept pretty much identical Call of Duty titles year on year whilst disregarding those new, refreshing IP’s? (Agreed).

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